Running social media for your company or for a client, it’s tough to get respect as a contributor to the bottom line.   Revenues of course matter, a lot. “Always be closing” salespeople may constantly remind you while dismissing your contributions as merely cute positioning and chatter, without moving the […]

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  Just about everyone has occasional moments of regret pressing ‘send’ or ‘post’ or ‘tweet’, then immediately realizing that the content could have been a little better, or maybe a mistake snuck through. Sometimes people move onto the next thing, proud of work accomplished, only to realize their problem later […]

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  Google My Business has the tools you need to make your business grow in your local area and beyond. Every company wants a magic bullet to be on the first page of Google. Unfortunately, there isn’t one, but there are tools to improve your aim. This blog will help you get […]

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  At eClincher, we are obsessed with the day-to-day responsibilities of being a social media manager. Whether you’re with an agency managing activities for multiple clients, or you’re a specialist within a large enterprise, or you’re the proprietor of a small business, we are always putting ourselves in your shoes […]

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Companies have a major role to play in social media, and eClincher is here to help. But at root, of course, we’re talking about something “social”, i.e. between people. Thorough presence is accomplished when employees present themselves personally online in voices that are both authentic and consistent with company objectives […]

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  We’ll start with good news and address the second question first. Members of the eClincher community mostly manage Internet and social media presences of certain brands, personalities and topics. If you fit that description, then emerging European GDPR regulations shouldn’t have much impact on what you’re doing now and […]

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“Ephemeral” is defined as lasting a very short time or lasting one day. It’s often learned by high school students preparing for college entrance exams. There’s something about the word that tends to stick in memories beyond then, but it’s rarely used conversationally.   Instagram Stories and Snapchat provide new […]

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As soon as a post goes up, it’s natural to obsessively monitor likes, comments and reposts. There’s rising awareness of the interplay between these different sorts of reactions.   “The ratio” is how many comments a post gets compared to likes and reposts — the mathematical formula is: comments / […]

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Instagram marketing enhances every part of your business from the palm of your hand. This post will show why you should use Instagram for your business, how to use it to grow your following, and how to monetize it. I honestly could write an entire book about why every business [...] Read More

Just when we were getting used to the current social media algorithms Facebook decided to throw another wrench in the so far successful year we’re having. Another Facebook algorithm change? Yep.  Every so often another social media channel changes their algorithms and leaves marketers scrambling to find the best ways […]

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LinkedIn has been absolutely exploding in the last 12 months. The number of people that are sharing their stories, getting millions of views and growing their brand is really encouraging to see. Because of this huge content boom on LinkedIn, everyone is rushing to become a LinkedIn influencer on the […]

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  You’ve probably read all of the posts, the latest strategies, and all the latest feature upgrades. And you are probably either overwhelmed or confused with it all. Now what? What do I post? Do I use video? How many videos should I make? There are so many different articles […]

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